“I’m really working on making the company one Swarovski and abandoning the divisional approach that we’ve had over many years and leading everything with one team, one functional team that takes care of all aspects of the business,” he said. Swarovski shareholders approved the biggest overhaul in the crystal maker’s 125-year history, including 6,000 job cuts, after years of heated discussions among factions of the founding family. Si quieres dejar un comentario suscríbete ahora, Date de alta gratis y recibe cada día todas las noticias del sector, Centro Tecnológico del Calzado de La Rioja, © 2020 Modaes.es es un medio de Cinnamon News. Borrowing a page from the luxury industry, the idea is to reignite appetite for crystals by building a product assortment around more classic, timeless designs with the potential of becoming iconic — the way hard luxury brand like Cartier have built products around the Love bracelet, or Bulgari with its Serpenti watches. Privacy Policy and EXCLUSIVE: Swarovski Seeks Higher Ground With Upscale, Lifestyle Approach Driven by ceo Robert Buchbauer, the fresh direction is being spurred on by creative director Giovanna Battaglia. Los accionistas de Swarovski han aprobado la mayor reestructuración que se ha producido en la empresa de cristal tallado en 125 años, que incluye el recorte de 6.000 empleos y nuevas estrategias. The shift away from a seasonal, fashion-calendar type of approach to more frequent product drops is also meant to encourage customers to head into the stores or explore online more often. “I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski into the future.”. El consejero delegado de Swarovski, Robert Buchbauer, lleva años luchando con la familia fundadora por su plan para mejorar la rentabilidad y centrarse en joyas más caras. View Gallery Completa el formulario para suscribirte al Newsletter de Modaes.es y recibe a diario las principales noticias, reportajes y artículos de opinión sobre el negocio de la moda en España y y en todo el mundo. Los familiares, que se opusieron al plan, comunicaron que desafiarían legalmente la votación y presionarían por la anulación del resultado, argumentando que cualquier decisión debe ser unánime, según informa Bloomberg. Lafinalidad de este apoyo es contribuir al desarrolloInternacional de la empresa y de su entorno. Robert Buchbauer Robert has been a member of the Executive Board since 2002 and is Chairman of the Board. The same approach will be applied to digital channels, and the brand will look to higher end players when striking up partnerships in the realm of e-commerce. I could not have been further from the truth.As I roamed… Aproximadamente el 80% de los accionistas de Swarovski se pusieron del lado de Buchbauer, lo que supone que el ejecutivo podrá seguir adelante con los cambios y los nuevos planes de estrategia para esta nueva etapa. “She’s been working very hard during the lockdown months. Battaglia, who started out as a model before moving on to magazines, has extensive experience as an influencer and stylist, with more than a million followers on Instagram. "Modaes Información SLU" en el Marco del Programa de Iniciación a la Exportación del Prog. “We also have the clear goal of being longer-lasting, so we’re moving away a bit from that seasonal in-and-out approach that so many industries have applied over the past decades,” Buchbauer noted. Swarovski serves prestigious labels such as Dior, Chanel, Gucci and Saint Laurent and has done collaborations with labels such as Supreme, Nike and Moncler, which have boosted the brand profile. Robert Buchbauer is affiliated with Swarovski International Holding AG, Swarovski Austria Vertriebs GmbH & Co. KG, Swarovski International Holding AG, Swarovski Austria Vertriebs GmbH & Co. KG Stay informed and up-to-date on your network with RelSci news and business alerting service. On the other end, the fine jewelry and hard luxury segments were also ruled out. “We have our drawers full of new ideas, full of new designs, in an enhanced design language, that we are going to launch in the market beginning in the first half next year, so pretty soon.”. The necklaces will carry designs meant to emphasize crystals, while remaining classic and versatile — meant to be less trendy, with appeal to a broader audience, and carrying price tags ranging from around $300 to $1,300. “We are set to enter a new era,” Battaglia added. “It’s a tough time, but we really want to try to take it as an opportunity and make the most out of it, and I know that everybody’s working very hard on this project and in the end, I know that we’re going to be rewarded for all that hard work,” Buchbauer said. “If certain things do not work well in the first place, it should not be a reason to abandon the idea altogether, it should be a reason to further work on it, to refine it and to move on with it in a way that the customer is able to appreciate even more,” Buchbauer said. (Edited by Guo Shihao) Editor in charge: [Li Yuxin]